- The Children's Center
- Print Design
- Art Direction
- Digital Marketing
The Children’s Center is a Detroit-based charity dedicated to providing children and families with the tools necessary to shape their own futures. With a multitude of services, support systems, and programs available, The Children’s Center helps thousands of Detroit families every year.
For the 2015 edition of their annual report, the Children's Center wanted to showcase the impact of the organization and its programs during the previous 12 months, while standing out amongst the sea of traditional nonprofit reports. In response to this directive, we produced an oversized newspaper-format piece, creating a distinct physical interaction between the reader and the report. Powerful photography of the children paired with bold messaging, emotional copy, and stark contrasts of color and space give the reader a powerful sense of the organization's impact in the community.
In addition to their annual Impact Report, we continue to work with The Children's Center on a variety of marketing needs, including their quarterly newsletter program, planned giving campaigns, and social media outreach campaigns.